Leading airline selects Webloyalty to help increase online revenue

LONDON, UK, 29 June 2009 - Webloyalty, a leading provider of incremental revenue for online businesses, today announced its further expansion into the online travel sector by winning business to work with Ryanair, Europe's largest low fares airline. Webloyalty will help Ryanair to increase revenue by driving repeat business to its online booking services.

Customers booking online with Ryanair will have the option to join Shopper Discounts & Rewards*, Webloyalty's membership programme designed for regular online shoppers, that offers cash back and year round discounts of up to 20 percent at over 700 top online retailers. These discounts are also in addition to any other online discounts that these retailers may offer from time to time.

Ryanair's Michael Cawley, commented: "Ryanair passengers already save billions each year with our guaranteed lowest fares and no fuel surcharges. Now, in partnership with Webloyalty, passengers who choose to join Shopper Discounts & Rewards can save even more with year round discounts. Members also benefit from Best Price Guarantee and automatic Extended Warranty protections, and ongoing rewards such as a £10 cash back cheque, from Webloyalty, each month towards Ryanair's lowest fares - all for just £10 per month. The 30 day free trial will allow passengers to road-test the service which could save regular internet shoppers hundreds of pounds each year."

Martin Child, Managing Director, Europe of Webloyalty said: "With Webloyalty we're bringing something genuinely valuable to the online travel sector. We put a relevant offer in front of consumers who regularly book travel and shop online. Our model will help Ryanair to reward its repeat customers whilst providing a revenue stream and repeat business to their web pages with minimal effort required by them to implement the programme."

Webloyalty has significant expertise in driving repeat business for companies operating online in the travel and retail sectors. The signing of Ryanair signifies the continued expansion of Webloyalty's client base in the travel sector.

Press Contacts
Gill Hynes
Webloyalty: +44 20 7291 8724
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Verity Lowe or Lennard van Otterloo
MS&L: +44 20 7878 3286
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*About Shopper Discounts & Rewards

Webloyalty's membership programme, Shopper Discounts & Rewards is designed for regular online shoppers.

For a 30 day free trial and only £10 per month ongoing, the programme will provide members with the following benefits:

• Year round savings and discounts of up to 20% when shopping online at over 700 top online retailers. These discounts are in addition to any other online discounts that these retailers may offer from time to time.
• Additional Shopper Discounts & Rewards seasonal promotional discounts, and free postage deals
• An initial £15 cash back cheque towards the next booking at Ryanair.com
• An ongoing monthly benefit of £10 cash back towards subsequent bookings at Ryanair.com
• Valuable shopping protection benefits, which are available for purchases made on and offline irrespective of whether the purchase is via a retailer in the Shopper Discounts & Rewards programme. (These include Best Price Guarantee, Extended Warranty of up to 12 months, Damage Loss & Theft Protection, and Delivery Guarantees)
• A dedicated Customer Service Centre with 25 UK based representatives that support the queries of members

Webloyalty is a leading provider of incremental revenue for online businesses. Worldwide, Webloyalty has more than three million memberships, benefiting from savings, discount and protection programmes, including Shopper Discounts & Rewards. Webloyalty's UK clients - over 40 online retail and travel businesses - benefit from increased revenue and repeat purchases.

For further information please visit: www.shopperdiscountsandrewards.co.uk

Ryanair is Europe's largest low fares airline with 32 bases and 800+ low fare routes across 26 countries, connecting 148 destinations. By the end of June 2009 Ryanair will operate a fleet of 196 new Boeing 737-800 aircraft with firm orders for a further 116 new aircraft (all net of planned disposals), which will be delivered over the next 3 years. Ryanair currently employs a team of more than 6,000 people and expects to carry approximately 67 million passengers in 2009.