bmibaby chooses Webloyalty to help grow its online revenue

LONDON, UK, 29 June 2009 -Webloyalty UK, a leading provider of incremental revenue for online businesses, today announced a new partnership with low cost airline, bmibaby.

Webloyalty will assist bmibaby in its online revenue strategy and help to drive repeat business to its online booking services.

Martin Child, Managing Director of Webloyalty UK, said: "The signing of bmibaby signifies the continued expansion of our client base in the aviation sector and we look forward to working with the airline to reward its regular passengers whilst also helping them drive new revenue streams from bmibaby.com."

Customers booking flights with bmibaby will have the option to join Shopper Discounts & Rewards*, Webloyalty's membership programme designed for regular online shoppers, that offers cash back and year round discounts of up to 20 per cent at over 700 top online retailers. These discounts are in addition to any other online discounts that these retailers may offer from time to time.

Ian Stewart, head of ecommerce, bmibaby, said: "We expect Webloyalty's considerable expertise in the travel and aviation sector to significantly benefit our business and help drive repeat purchases. The Shopper Discounts & Rewards membership programme means that for just £10 per month, our repeat customers will be offered the opportunity to earn cash rebates and regular savings while shopping online."

Webloyalty's programme puts a relevant offer in front of consumers who often book travel and shop online. There is a 30 day free period on the programme, allowing passengers to trial the service.

The signing of bmibaby signifies the continuing expansion of Webloyalty's travel sector client base.

Press Contacts
Gill Hynes
Webloyalty: +44 20 7291 8724
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Verity Lowe or Lennard van Otterloo
MS&L: +44 20 7878 3286
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bmibaby
Katherine Hill, PR Manager: 01332 854919
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Naomi Bustin, Communications Executive: 01332 854880
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*About Shopper Discounts & Rewards

Webloyalty's membership programme, Shopper Discounts & Rewards is designed for regular online shoppers.

For a 30 day free trial and only £10 per month ongoing, the programme will provide members with the following benefits:

• Year round savings and discounts of up to 20% when shopping online at over 700 top online retailers. These discounts are in addition to any other online discounts that these retailers may offer from time to time.
• Additional Shopper Discounts & Rewards seasonal promotional discounts, and free postage deals
• An initial £15 cash back cheque towards the next booking at Ryanair.com
• An ongoing monthly benefit of £10 cash back towards subsequent bookings at Ryanair.com
• Valuable shopping protection benefits, which are available for purchases made on and offline irrespective of whether the purchase is via a retailer in the Shopper Discounts & Rewards programme. (These include Best Price Guarantee, Extended Warranty of up to 12 months, Damage Loss & Theft Protection, and Delivery Guarantees)
• A dedicated Customer Service Centre with 25 UK based representatives that support the queries of members

Webloyalty is a leading provider of incremental revenue for online businesses. Worldwide, Webloyalty has more than three million memberships, benefiting from savings, discount and protection programmes, including Shopper Discounts & Rewards. Webloyalty's UK clients - over 40 online retail and travel businesses - benefit from increased revenue and repeat purchases.

For further information please visit: www.shopperdiscountsandrewards.co.uk

bmibaby a subsidiary of British Midland, is a UK low-cost airline that flies to 25 different destinations. bmibaby operates from four UK bases: Birmingham, Cardiff, East Midlands and Manchester to: Alicante, Almeria, Amsterdam, Barcelona, Belfast International, Bordeaux, Cork, Edinburgh, Faro, Geneva, Glasgow International, Grenoble, Ireland West Knock, Jersey, Lisbon, Malaga, Menorca, Murcia, Newquay, Nice, Palma, Paris (CDG), Perpignan, Prague, and Toulouse.