LONDON, UK, 29 July 2010 - Webloyalty, a leading provider of incremental revenue for online businesses, today announced its further expansion into the online retail sector by winning business to work with Freemans, one of the UK’s longest-standing and most successful catalogue companies.

Freemans was established in 1905 and acquired by the International Otto Group in 1999. Webloyalty will help the retailer to increase revenue by driving repeat business to its online catalogue stores freemans.com, grattan.co.uk and lookagain.co.uk.

Webloyalty provides solutions for online retail and travel businesses in the US, UK, France and Germany, to leverage their existing online sales models to generate additional revenue through offering valuable membership programmes such as Shopper Discounts & Rewards to their customers*.

Martin Child, Managing Director Europe, Webloyalty, said: “With the e-tail market becoming more mature and shoppers more savvy, there is a demand for more sophisticated revenue strategies. Webloyalty’s model will help retailers like Freemans create a secondary revenue stream from their web pages with minimal effort required by them to implement the programme plus their customers will have the opportunity to save hundreds of pounds a year.”

Customers making purchases on Freemans’ online catalogue stores, will have the option to join Shopper Discounts & Rewards, Webloyalty’s membership programme designed for regular online shoppers, that offers cash back and year round discounts of up to 20 percent at over 900 top online retailers.

A spokesperson for Freemans, commented: “We were looking to monetise our confirmation page, but the benefit of partnering with Webloyalty means that as well as this, we can also offer our cost-conscious customers extra value. They can now join a programme that offers them cash back opportunities by shopping with us, as well as ongoing discounts across their wider internet purchases.”

The announcement comes at a time when monetisation of websites is more important than ever for the success of the e-tail sector. Findings from Verdict Research state that online retailers will have to work much harder just to stand still in 2010 and beyond. In terms of online spending, Verdict predicts an annual growth of just 11% from 2010 onwards compared to almost 30% pre-2009.

Neil Saunders, Consulting Director at Verdict Research commented: “Freemans has exactly the right strategy for the current climate, with the growth of new customers levelling off it becomes increasingly important for retailers to adopt marketing strategies which focus on adding value to the customer. Growing loyalty and increasing repeat visits is now the priority over acquiring new customers.”

Press Contacts
Gill Hynes
Webloyalty: +44 20 7291 8724
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Verity Lowe or Lennard van Otterloo
MS&L: +44 20 7878 3286 / +44 20 7878 3210
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Press Contacts – Freemans
Vicki Snow
Managing Director
Snow Public Relations
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
www.snowpr.com

T: 020 7 631 1805
M: 07790 280066

116 Great Portland Street
London
W1W 6PJ

*About Shopper Discounts & Rewards

Webloyalty’s membership programme, Shopper Discounts & Rewards is designed for regular online shoppers. For a 30 day free trial and only £10 per month ongoing, the programme will provide members with the following benefits:

• Year round savings and discounts of up to 20% when shopping online at over 900 top online retailers. These discounts are in addition to any other online discounts that these retailers may offer from time to time
• Additional Shopper Discounts & Rewards seasonal promotional discounts, and free postage deals
• An initial £15 cash back voucher towards the next purchase at the client site the member joined through
• An ongoing monthly benefit of £10 cash back towards subsequent purchases at the same site
• Valuable shopping protection benefits, which are available for purchases made on and offline irrespective of whether the purchase is via a retailer in the Shopper Discounts & Rewards programme. (These include Best Price Guarantee, Extended Warranty, Damage Theft & Loss Protection, and Delivery Guarantees)
• A dedicated Customer Service Centre with 50 UK based representatives that support the queries of members

About Webloyalty

Webloyalty partners with over 150 online retail and travel businesses globally to help them drive incremental revenue and repeat purchases. Through its savings, discount and protection programmes, such as Shopper Discounts & Rewards, Webloyalty offers consumers who make a purchase at a partners' websites the opportunity to benefit from discounts of up to 20% at over 900 top online retailers, as well as ongoing cash back incentives for repeat purchases at the partners’ website.

Webloyalty has approximately 300 employees in 6 different locations across the US and in Europe.

For further information please visit:
www.shopperdiscountsandrewards.co.uk

About Freemans

Freemans, which operates freemans.com, grattan.co.uk and lookagain.co.uk, was established in 1905 with a staff of four and the brand prides itself on providing affordable Home Shopping. It was acquired by the International Otto Group in 1999.

For further information please visit: www.freemans.com