Premier Inn is the UK's largest and fastest-growing hotel brand with over 580 budget hotels and more than 42,000 rooms across the UK and Ireland. All bedrooms feature en-suite bathroom, TV with Freeview, and WiFi internet access. Premier Inn, which is set to be the largest provider of budget hotels in Central and Greater London by 2012, offers customers a money-back ‘Good Night Guarantee' for a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain's leading hotel chains.

Webloyalty provides solutions for online retail and travel businesses in the US, UK, France and Germany to leverage their existing online sales models to generate additional revenue and reward repeat custom. Webloyalty does this by offering valuable membership programmes such as Shopper Discounts & Rewards* to their customers.

Martin Child, Managing Director Europe, Webloyalty, said: “With the current staycation trend, there is no better time for a hotel brand such as Premier Inn to ensure they have the right online revenue strategies in place. Webloyalty’s model helps retailers create an additional revenue stream from their web pages with minimal effort required by them to implement the programme.”

Customers making bookings on Premier Inn’s website will now have the option to join Shopper Discounts & Rewards, Webloyalty’s membership programme designed for regular online shoppers, that offers cash back and year round discounts of up to 20 percent at over 800 top online retailers plus valuable protection benefits.

Steve Conway, Head of Marketing at Premier Inn, commented: “We have been looking at ways to enhance our online strategy whilst wanting to offer our customers extra value. Through Webloyalty our customers can now join a programme that offers them cash back opportunities when booking with us, as well as ongoing discounts across a broad range of other internet purchases.”

Press Contacts – Webloyalty
Gill Hynes or Sarah Simmie
Webloyalty: 020 7291 8724 / 020 7291 8742
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Lennard van Otterloo
MSLGroup: 020 7878 3210
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 *About Shopper Discounts & Rewards
Webloyalty’s membership programme, Shopper Discounts & Rewards is designed for regular online shoppers. For a 30 day free trial and only £10 per month ongoing, the programme will provide members with the following benefits:

• Year round savings and discounts of up to 20% when shopping at over 800 top online retailers. These discounts are in addition to any other online discounts that these retailers may offer from time to time
• Additional Shopper Discounts & Rewards seasonal promotional discounts, and free postage deals
• An initial £15 cash back voucher towards the next purchase at the client site the member joined through
• An ongoing monthly benefit of £10 cash back towards subsequent purchases at the same site
• Valuable shopping protection benefits, which are available for purchases made on and offline irrespective of whether the purchase is via a retailer in the Shopper Discounts & Rewards programme. (These include Best Price Guarantee, Extended Warranty, Damage Theft & Loss Protection, and Delivery Guarantees)
• A dedicated Customer Service Centre with 50 UK based representatives that support the queries of members

About Webloyalty
Webloyalty partners with over 120 online retail and travel businesses globally to help them drive incremental revenue and repeat purchases. Through its savings, discount and protection programmes, such as Shopper Discounts & Rewards, Webloyalty offers consumers who make a purchase at partners' websites the opportunity to benefit from discounts of up to 20% at over 800 top online retailers, as well as ongoing cash back incentives for repeat purchases at the partners’ website.

Webloyalty has approximately 300 employees in 6 different locations across the US and in Europe.
 
For further information please visit:
www.shopperdiscountsandrewards.co.uk

About Premier Inn
Award-winning Premier Inn is the UK's largest and fastest-growing hotel brand with over 580 budget hotels and more than 42,000 rooms across the UK and Ireland.  Premier Inn bedrooms feature en-suite bathroom, TV with Freeview, and WiFi internet access. Premier Inn offers customers a money-back ‘Good Night Guarantee' of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain's leading hotel chains.

All Premier Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a wide range of food choices.

Premier Inn was the first Britain-wide hotel group to sign up with national tourist board VisitBritain; this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.

In 2008 Premier Inn launched in Dubai and will be opening in India later this year. On a domestic front, Premier Inn is set to be the largest provide of budget hotels in Central and Greater London by 2012.