LONDON, 27 October 2011 – Webloyalty, a leading provider of incremental revenue for online businesses, today announced its further expansion in to Europe by launching operations in Spain and Italy.

The company, headquartered in the US, launched in the UK in 2007 with its Shopper Discounts & Rewards programme, in France in 2008 with ‘Remises & Réductions’ and in 2010 in Germany with ‘Shoppen und Sparen’.

In Spain, the programme will launch under the name ‘Privilegios en Compras’ and in Italy under ‘Acquisti e Risparmi ‘. Ryanair has been announced as Webloyalty’s launch client in Spain and Italy.

Just as in the UK, Germany, France and US, Webloyalty in Spain and Italy will provide solutions for online retail and travel businesses to leverage their existing online sales models to generate additional revenue and drive repeat custom.

“In Europe, we have demonstrated that our model works well in the UK, Germany and France,” says Guy Chiswick, Managing Director, Webloyalty. “We are continuing to build on this success and now expand our reach into both Spain and Italy which have a thriving e-commerce sector.”

Thanks to the growing popularity of e-commerce in the Spanish and Italian markets, the online travel and retail sectors are now looking to enhance their online revenue strategies. Webloyalty has already been working with Ryanair, Europe’s largest airline, in the UK, French and German markets since June 2009 to help the airline increase revenue by driving repeat business to its online booking services and to offer their customers additional value.

Customers booking online with Ryanair in Spain and Italy will have the option to join ‘Privilegios en Compras’ or ‘Acquisti e Risparmi‘ respectively. These are membership programmes designed for regular online shoppers offering cash back and year round savings of up to 10 percent at a great range of top online retailers.

Members of the programme in Spain and Italy will also benefit from an initial €10 cash back cheque from Webloyalty when they make another booking at Ryanair, plus other ongoing rewards such as a €10 cash back cheque, from Webloyalty, each month towards Ryanair’s lowest fares – all for just €12 per month. The 30 day free trial will allow passengers to road-test the service which could provide regular internet shoppers savings of hundreds of Euros each year.

Ryanair’s Michael Cawley, Chief Operating Officer, commented: “Ryanair passengers already save billions each year with our guaranteed lowest fares. Now, in partnership with Webloyalty across five European markets, even more of our passengers can choose to join Webloyalty’s membership programmes and save more with ongoing discounts.”

Guy Chiswick, Managing Director of Webloyalty said: "Our model will help Ryanair and other online businesses in Spain and Italy to reward their loyal customers whilst providing a revenue stream and repeat business to their web pages. By partnering with Webloyalty we ensure minimal effort is required by them to implement the programme.”

Press Contacts
Sarah Simmie
Webloyalty: +44(0)20 7291 8742

Lennard van Otterloo
MSL: +44(0)20 7878 3210
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About Webloyalty
Webloyalty partners with over 120 online retail and travel businesses globally to help them drive incremental revenue and repeat purchases. Through its savings and discount programmes, Webloyalty offers consumers who make a purchase at partners' websites the opportunity to benefit from discounts of 10% at hundreds of top online retailers, as well as ongoing cash back incentives for repeat purchases at the partner’s website.