Monetising web pages for ancillary revenue

Background:

• Ryanair is the World's favourite airline with 41 bases and 1100+ low fare routes across 26 countries, connecting 155 destinations.  
• Ryanair currently has a team of more than 7,000 people and expects to carry approximately 73 million passengers in fiscal year 2010/11. 
• Webloyalty has been working with Ryanair in the UK and France since June 2009 and in March 2010, Webloyalty announced its European expansion in to the German market, with Ryanair named as the launch client.

Background:

• Wizz Air is a value-oriented airline, launching in 2003.
• They have 12 operating bases across Central and Eastern Europe, offering flights on over 150 routes.
• Wizz Air has been a partner of Webloyalty in the UK since March 2009, in France since September 2009 and Germany since March 2010.