Background:

• Wizz Air is a value-oriented airline, launching in 2003.
• They have 12 operating bases across Central and Eastern Europe, offering flights on over 150 routes.
• Wizz Air has been a partner of Webloyalty in the UK since March 2009, in France since September 2009 and Germany since March 2010.

Objectives:

• Wizz Air was looking for new ways to earn ancillary revenue, a concept which is well known to and practiced commonly within the travel sector.
• In addition, it wanted to increase loyalty and drive repeat business amongst its existing customer base.

Solution:

• With a value oriented proposition, Webloyalty knew that the airline’s customer base would be well suited to its discounts and rewards programmes.
• Wizz Air now markets Webloyalty’s Complete Savings programme via a banner on its booking confirmation page as an incentive for customers to join the programme, return to Wizz Air’s online booking pages to make another purchase and claim a £15 cash back incentive as well as an ongoing £10 monthly benefit following future purchases. The programme also provides Wizz Air’s customers with a whole host of other benefits including 10% off at over 650 online retailers.
• A testing programme identified areas for enhancement of the online offer, such as a new join page that was implemented. The page offered more clarity and an easy three-step navigation process for the customer.

Result:

• Wizz Air has seen high conversion rates from passengers choosing to join the programme and claim cash back vouchers and benefits, resulting in repeat visits from passengers and a great additional revenue stream for the airline.
• Wizz Air sees Webloyalty as a highly valued ancillary revenue generator and a strategic partner.
• The ongoing testing programme continues to identify further benefits for Wizz Air, for example, the new join page has resulted in a 28% uplift in conversions.

"Wizz Air is a value-oriented airline that focuses on innovation all along the way of the customer journey. Our aim has always been to make flying affordable to the citizens of CEE, so we're pleased that with Webloyalty we're able to offer our regular passengers additional value whilst providing us with a welcome addition to our ancillary revenue strategy."

György Abrán, Chief Commercial Officer, Wizz Air

Press Contacts:

Sarah Simmie: (0) 207 291 8742, This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Lennard van Otterloo: 020 7878 3286, This e-mail address is being protected from spambots. You need JavaScript enabled to view it